I have been the most productively unproductive I've ever been - thanks to AI.

Okay, that's not the exact story, because I am getting more done in a single day than I previously thought possible. I've been working on 20+ M&A deals, BBHQ has blown past 1,700 members, and I've managed to work out every single day (to some degree) since October 1st of 2025.

My not-so-secret power is AI. Every day, all day, I have a team of agents working alongside me. I'm delegating and firing off tasks like the world's laziest manager:

"Help me write an email update to that client summarizing all the buyer meetings we had this week"

"Write a blog focusing on how to sell a $20M revenue business for maximum value"

"What are the top 3 objections this buyer is likely to raise and how should we handle them?"

Often, I'll have 4-5 different AI tools doing all these tasks concurrently. It's like I'm Monty Burns with a basement of 1,000 monkeys helping me write the Great American Novel:

And while I feel like Bradley Cooper in Limitless - the reality is I'm just frantically jumping from task to task. Surprising myself with "oh right! I was building that dashboard" as if I discovered someone else's magnum opus. Only to fire off a new prompt and scramble to the next 76%-done task that will never get over the finish line in this schizophrenic workflow that entrepreneurs are all now pretending is the new normal.

But let's be honest, this isn't the new normal. It’s just the honeymoon phase before the intervention.

This week, like a Ritalin-fueled ADHD dopamine hound, I had a moment of clarity at 12:46 AM. I looked up from the basin into the bathroom mirror and saw the disheveled hair and bloodshot eyes of an addict.

"Oh god," I thought to myself, "I think I might have a problem."

This is not unlike the stories I'm hearing from other entrepreneurs (see Post of the Week below). I know someone who stayed up for nearly 40 hours straight on a "vibe code bender" (turns out, yes, coding can become less cool) to build their great new idea. Only for Claude to introduce a new game-changing feature… kicking off the next productivity-binge.

I was laughing with another entrepreneur this week about how, if we all simply put this much effort and focus into solving the existing problems in our businesses, we'd actually be more productive than whatever new dashboard or AI monstrosity we're creating. But c'est la vie - these new great distractions are more fun and exciting.

This is obviously not sustainable - and perhaps it ends with AGI enslaving all of us dopamine addicts to do the tasks that AI can't do. Chaining us to our desks like Monty's monkeys.

But this is not all bad news. Because if you ever watched Planet of the Apes, you'll know that the monkeys end up winning. So yes, maybe we do have a chance after all.

The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more

Credit: ideabrowser.com

Try these workouts out this weekend.

Every time you fire off a prompt to AI today, you do one of these before touching another tab:

Repeat the cycle. If you hit 10 rounds that's 150 push-ups, 200 squats, 100 burpees, 5 minutes of planks, and 150 lunges — all without leaving your office.

Upper/lower superset day. 4 rounds:

Changing it up this week with a post from Frank Green - who is a very interesting follow:

every second counts