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There was a viral tweet (26M views!) this past week talking about Stephen Bartlett “ruining 3 days of his life” by having a few glasses of wine.

I get his main point. Alcohol wrecks sleep, spikes anxiety for a lot of people, and makes training harder. If your life is better without it, cutting it out completely makes a lot of sense.

But we’ve lost the plot when a couple drinks turns into a moral failure and a three-day recovery story. It’s the same energy as the “as a full-grown man I need a 45-minute bed-time routine so my sleep score doesn’t dip below 90%” crowd. A life designed around avoiding anything that might create discomfort.

Twitter, as usual, came out with torches and pitchforks for poor Stephen (the reaction was a bit much, honestly). But a lot of people made a great point: Stephen is about to become a parent. If a few glasses of wine cost three days of productivity, just wait until there’s a newborn.

We’ll probably remember the 2020s as the pendulum decade. Pro-vaccines to anti-vax. Liberal politics to conservative. Social media being harmless to it being a plague on society. One of these other swings is from the YOLO mindset of the 2010s to bubble boy longevity culture.

To be clear, I’m all for people taking care of themselves. But a lot of the health maximalist movement isn’t creating healthier people. It’s creating anxious people who live inside a constant internal risk calculator.

It’s building a life that’s:

  • obsessed with avoiding discomfort

  • terrified of any “suboptimal” input

  • constantly running an internal risk calculator

  • quietly anxious… all the time

Maybe it’s just me, but I’d rather be 90 having lived a full life than 105 because I avoided the sun, never traveled, and turned every decision into a spreadsheet. More than anything, it’s an argument for building personal resilience. Because you can’t live in a bubble, and we’ve literally seen what happens when people try.

COVID was the world’s biggest bubble experiment, and the mental health consequences were brutal. Human beings need friction, exposure, and a little chaos. Not because chaos is good, but because you’re supposed to be strong enough to handle it.

That’s the founder version of health. Not perfect inputs, and not a sterile life where every meal is macro-optimized and every choice is fear-based. It’s being able to show up on a random Tuesday after a late dinner, a glass of wine, and a short night of sleep, and still do the work.

Founder Fitness, for me, has always been about building that capacity and balance. The streak matters more than perfection because the goal isn’t to never drift. The goal is to return to center quickly and keep moving.

A full life requires risk: (safe) exposure to the sun, the occasional late night, traveling the world. In my opinion, sharing the odd bottle of wine with friends & family will do more for your soul than it costs your long-term health, and if you build real resilience, you get to enjoy it all without falling apart the next day.

The question isn’t “will this hurt my sleep score?” It’s “does this help me live a more fulfilling life?”

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idea of the week 💡

  • Problem: A standard contact form returns a name and an email. The data that determines whether the deal closes sits behind twenty minutes of research the form refused to do: company size, decision-makers, recent funding, tech stack, ICP fit. The buyer typed it in. The sales team Googles it ten minutes later. The deal stalls in the gap.

  • Idea: Replede replaces the contact form with an AI chat widget that runs on a single script tag. The widget asks the questions the form skipped and captures intent, budget, and timeline through a natural conversation. Behind the scenes, it enriches the lead with company size, decision-makers, recent funding, and tech stack signals so the rep calling back has a full buyer profile before the first sentence.

  • How it makes money: $2,500/month for the widget + enrichment + intelligent routing. Premium at $5,000/month adds ICP campaigns plus monthly intelligence reports (tech stack changes, funding rounds, hiring signals). For mid-market B2B companies running $10K+ deals, $30K/year to replace the “we need a sales coordinator + marketing analyst” problem is an easy line item.

  • Why it might fail: If the AI collects more data but the cycle time doesn’t improve, the conversation flow is wrong, not the enrichment stack. Start with five beta installs done manually, push profiles into the CRM, then iterate on which questions actually predict deal quality and speed to close.

workouts this week

at-home

12-minute AMRAP:

  • 10 push-ups

  • 15 air squats

  • 10 sit-ups

  • 8 burpees

gym

Strength + conditioning. 4 rounds:

  • Trap bar deadlift: 6 reps (moderate-heavy)

  • Dumbbell incline press: 10 reps

  • Chest-supported row: 10 reps

  • Assault bike: 45 seconds hard

Rest 90 seconds between rounds.

outdoors

  • 10-minute easy jog (warm-up)

  • 5 rounds: 2-minute run (hard), 1-minute walk (recover)

  • 5-minute walk (cool-down)

tweet of the week

genius 😂 😂

my plugs

every second counts

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