Free download: The 8-Figure Exit Guide

The exit playbook for owners of $5M–$50M companies and businesses with $1M+ in EBITDA. Get your free copy →

“You suck.”

Apparently, that’s what Jensen Huang (Nvidia’s co-founder) tells himself in the mirror. Yes, really lol.

After a great quarter, an Nvidia executive recalled Huang saying:

“I look in the mirror every morning and say: ‘You suck.’”

Most people start with coffee and a little existential dread (no, just me?). Jensen skips straight to the performance review.

As of October, Jensen’s net worth was around $200 billion. We all know money doesn’t buy happiness. But apparently, it doesn’t buy a quieter inner critic either.

I meet a lot of entrepreneurs with that same mentality. Sometimes it comes from how they were raised, a rough time at school, or a chip they’ve carried for years. Sometimes it’s simply the urge to prove themselves wrong.

Jensen has said, “In order to do something incredible, you have to suffer.” Asked on the Acquired podcast whether he’d do the founder journey again, knowing what he knows now, he said, “I wouldn’t do it.” He described building Nvidia as “a million times harder” than he expected.

A quick recap of the road there:

  • Nvidia’s first chip flopped: The NV1 failed in the marketplace. Back to the drawing board.

  • Running out of money: Nvidia had about six months of cash left while building the RIVA 128. Nothing like a potential bankruptcy to spice up a product launch.

  • He kept making long-term bets: Turns out, CUDA (I won’t pretend I know what that is) is really useful, long before today’s AI demand was obvious.

  • The bets compounded: Years of testing, learning and improving helped turn a struggling chip company into a business at the centre of the AI boom.

Not exactly a straight line from good idea to billionaire.

Jensen’s morning routine sounds brutal, but there’s an important distinction: suffering for its own sake is different from accepting the hard parts of building something you care about.

No big personal achievement comes for free.

I wrote in June that Stoicism isn’t about chasing pain. It’s about choosing the right pain, the kind that builds competence, without turning self-punishment into a personality. Learn to suffer joyfully →

The goal isn’t to become better at suffering. It’s to learn to love the journey, keep getting better, and celebrate a win before immediately inventing a new problem.

Thinking about selling your business? A confidential, no-pressure conversation can help you understand what a buyer might value and what you may want to strengthen before a process. Schedule a call →

Leave Granola and get up to 12 months free of Wispr Flow Notetaker + Dictation

If you have paid time left on an individual Granola plan, we'll match it with a Wispr Flow subscription that includes Notetaker and dictation, and add bonus time, up to 12 months total. Sign in or create a Wispr account and submit proof of your plan to check eligibility.

founder fitness

WOD “Denny’s detour” (12-minute AMRAP):

  • 10 dumbbell deadlifts

  • 8 push-ups

  • 10 goblet squats

  • 30 seconds on the bike or 150-metre row

Founder challenge: make 10 hard calls

Ari Emanuel built his career as a talent agent by “rolling the calls,” sometimes making 100-plus calls a day. He says the 10,000-hour rule doesn’t hold a candle to making 10,000 hard calls.

As he puts it, “The ten-thousand-phone-call rule is undefeated.”

But today is your lucky day: you only have to make 10.

  • Call a prospect or an old lead.

  • Ask your boss for a promotion or a past client for a referral.

  • Give a co-worker the honest feedback you’ve been avoiding.

Want a full week of these? Try the free 7-day founder fitness challenge →

deal breakdown

This week’s deal breakdown is of the ‘highest volume’ med spa on the west coast with VERY (🙄) high margins… leaving a few question marks

see how your business would score → take the free Exit Audit

my plugs

every second counts